Before: prepare a citable page
- The page states clear facts, data or definitions an encyclopedia could cite
- It has a named author, a publish date and its own sources
- There's no hard sales pitch in the main content
- The URL is stable and won't redirect or change
- Your site isn't in an excluded niche (adult, gambling, black-hat)
During: choose and edit carefully
- The article genuinely matches your topic and gets real traffic
- You found a real gap: [citation needed], a dead link or an outdated figure
- Your edit adds one neutral, accurate sentence or replaces one source
- The citation title is the page title, not a keyword anchor
- Conflict-of-interest and paid-editing disclosure rules are respected
After: protect your link
- The article is on your watchlist for the first 48 hours
- You've recorded the revision ID as proof of placement
- You don't add your domain to other articles straight away
- You review the link at 30, 60 and 90 days
- You've tracked referral traffic from wikipedia.org in your analytics
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